tag:blogger.com,1999:blog-6997105406412017838.post8123019072846915061..comments2008-02-05T17:52:03.826-05:00Sarah Tavelhttps://profiles.google.com/108254512958707569058noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-6997105406412017838.post-42047147832179883612008-02-05T17:52:00.000-05:002008-02-05T17:52:00.000-05:00Okay! The hand off is complete. The Economist officially has admin rights to The Economist's facebook page. And all is right with the world.Sarah Tavelhttp://www.blogger.com/profile/11417142500978926397noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-6829218990243645092008-02-05T17:14:00.000-05:002008-02-05T17:14:00.000-05:00If you did create the page - please contact me ozsultan@economist.com. Oznatluszohttp://openid.aol.com/natluszonoreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-84640438562024490642008-02-05T11:32:00.000-05:002008-02-05T11:32:00.000-05:00thats really interesting. it would be more so if they could safely link your offline self to your online self.Jeremyhttp://www.blogger.com/profile/15756418656739289803noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-72430219373117286552008-02-05T11:00:00.000-05:002008-02-05T11:00:00.000-05:00Yes, wouldn't be able to moderate discussions, but would be able to seed discussions. More importantly, control the content of the page (check out http://www.facebook.com/nytimes for a great example of this), and communicate with their fans via facebook messaging.Sarah Tavelhttp://www.blogger.com/profile/11417142500978926397noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-12085292781974120442008-02-05T10:57:00.000-05:002008-02-05T10:57:00.000-05:00i think the ads are the endorsement. it is the same with widgets to an extent-- but you encounter some problems with that because switching costs are so low. <BR/><BR/>if this page were a group-- companies would not be able to moderate the discussion.Jeremyhttp://www.blogger.com/profile/15756418656739289803noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-77393528564960060472008-02-05T10:50:00.000-05:002008-02-05T10:50:00.000-05:00I agree and that's the idea behind Beacon. But for Facebook Pages, if a user creates the fan page (and therefore owns the administrative rights to that fan page), the company represented can only passively watch the fan page. Amongst other things, they can't encourage discussions or send updates to the fan base, and they don't get a demographic snapshot of their fans. But more importantly for facebook, they can't pay for targeted ads to encourage facebook users to engage with their fan page.Sarah Tavelhttp://www.blogger.com/profile/11417142500978926397noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-61521142563985693052008-02-05T10:40:00.000-05:002008-02-05T10:40:00.000-05:00isnt this the whole point? a user endorsement is a far more powerful advertising concept than if the company itself had created that page.Jeremyhttp://www.blogger.com/profile/15756418656739289803noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-81128149288859095002008-02-05T08:34:00.000-05:002008-02-05T08:34:00.000-05:00This should be a lesson to all of those companies as well. They shouldn't sit on the fence with new technologies. They should be out here making use of these opportunities when they first appear. Apparently they didn't learn from those early domain name registration years.speljamrhttp://www.blogger.com/profile/10828019205144805656noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-89832258332639619492008-02-04T21:57:00.000-05:002008-02-04T21:57:00.000-05:00That's hysterical! Yes, I, err, was "representing" the Economist's interests.... !Sarah Tavelhttp://www.blogger.com/profile/11417142500978926397noreply@blogger.comtag:blogger.com,1999:blog-6997105406412017838.post-92008122709068216952008-02-04T21:43:00.000-05:002008-02-04T21:43:00.000-05:00You're the wizard behind The Economist fan page!? <BR/>I was just showing my roommate how funny it was that the Economist (as an entity) responded to a Fan telling them that "There is no "technically" for what The Economist page should send fans."Harsh Shahhttp://www.blogger.com/profile/11064924801948284495noreply@blogger.com